Pixi Brings Fragrance Collection to Target

For Pixi Beauty Founder Petra Strand, fragrance is about memory, emotion and the small moments that can change the way wearers feel in an instant.

Now, the brand is bringing those ideals to Target with its latest eau de parfum trio. Created by Strand, a former makeup artist, PixiFig, PixiRose and PixiMimosa are inspired by the moments, places and feelings that have shaped her approach to beauty since the brand’s founding in 1999.

“Pixi has always been about bringing out your natural beauty and helping you feel like the best version of yourself,” said Strand. “I wanted these fragrances to feel uplifting, comforting and happy; the kind of scents you reach for every day because they become part of your mood, your memories and your ritual. The beauty of this collection is that you can wear each one your own way.”

The Collection

The collection, which can be layered, includes the following fragrances:

PixiFig a fresh, luminous blend of bright citrus, green fig leaves and soft iris;
PixiRose a modern floral with rose, sweet lemon, lily and jasmine; and
PixiMimosa an airy, sunlit scent with green leaves, juicy pear, mimosa and violet.

PixiPerfume is available at Target stores nationwide, target.com and on PixiBeauty.com.

For more on fragrance layering trends, go here.